BUS 475 Complete Course
BUS 475 Week 1 Mission, Vision, and You
Select a company and identify its mission, vision, and values. This should not be the same company you will choose for the assignments for Weeks 2-5.
Address the following in 525 to 700 words:
Evaluate whether the company€™s actions seem to align with their vision and mission statements.
Examine how the mission and vision of the organization might affect or guide employees in the company.
Describe the company€™s culture based on your analysis.
Format your paper consistent with APA guidelines. Introductions, conclusions, and APA headings are required in all written assignments in this course. Cite any resource material used in completion of the paper. The introduction shall briefly, and clearly, convey the purpose of the paper. I highly recommend reviewing the Writing Guides for 400-level papers.Papers found to be plagiarized will receive an automatic zero and an academic violation report will be filed. Make sure to use in-text citations and reference any and all resource material.
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BUS 475 Week 2 Apply: Internal and External Environmental Analysis
You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client€™s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company€™s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.
Create a 700- to 1,050-word analysis that includes the following:
Identify economic, legal, and regulatory forces and trends.
Critique how well the organization adapts to change.
Discuss the primary internal organizational considerations.
Discuss the primary external organization considerations.
Identify the major issues and/or opportunities the company faces based on your analysis.
Format your paper consistent with APA guidelines. Introductions, conclusions, and APA headings are required in all written assignments in this course. Cite any resource material used in completion of the paper. The introduction shall briefly, and clearly, convey the purpose of the paper. I highly recommend reviewing the Writing Guides for 400-level papers.Papers found to be plagiarized will receive an automatic zero and an academic violation report will be filed. Make sure to use in-text citations and reference any and all resource material.
Click the Assignment Files tab to submit your assignment.
BUS 475 Week 3 Peer Review Analysis
Share drafts of Week 2 Individual Assignment with all team members.
Choose 1 or 2 team member€™s drafts and review as a team this week. You will review a different team member€™s drafts each week. By Week 5, all team members€™ papers should have been reviewed at least once.
Provide feedback that team members can incorporate into their drafts.
Write a consolidated synopsis of no more than 1200 words summarizing what the team has learned from the review and discussion.
Click the Assignment Files tab to submit your assignment. (Select one member of your team to upload your team paper)
BUS 475 Week 3 Apply: Balanced Scorecard Template
Develop three strategic objectives for each of the four balanced scorecard areas using the Balanced Scorecard Template.
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Balanced Scorecard Template
Background
Strategic objectives are measure of attaining your vision and mission. They reflect the vision, mission, and values of the business as well as the outcomes of the intenral and external environmental analysis.
Scorecard Areas
Develop at least three strategic objectives for each of the four balanced scorecard areas.
Financial Objectives
Measures
Targets
Customers Objectives
Measures
Targets
Internal Business Process Objectives
Measures
Targets
Learning and Growth Objectives
Measures
Targets
Reflection
Assess, in no more than 350 words, trends, assumptions, and risks of Hoosier Media, Inc.€™s business model after completing the strategic objectives for each area.
BUS 475 Week 4 Peer Review Analysis
Share Share drafts of Week 3 Individual Assignment with all team members.
Continue reviewing 1 or 2 team member€™s drafts and review as a team this week. By Week 5, all team members€™ papers should have been reviewed at least once.
Provide feedback that team members can incorporate into their drafts.
Write a consoldiated team synopsis of no more than 1200 words summarizing what the team has learned from the review and discussion.
Click the Assignment Files tab to submit your assignment. (Select 1 member of your team to upload your team paper.)
BUS 475 Week 4 Apply: Implementation and Communication Plan Case Study
Consider the following information relative to your consulting engagement for Hoosier Media, Inc.
Marketing
Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.
Information technology
Hoosier Media€™s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.
For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:
Propose marketing and information technology implementation tactics for Hoosier Media, Inc.
The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:
Identifying the information that should be communicated.
Defining the audience that should receive the communication.
Identifying the channel(s) of communication.
Format your paper consistent with APA guidelines. Introductions, conclusions, and APA headings are required in all written assignments in this course. Cite any resource material used in completion of the paper. The introduction shall briefly, and clearly, convey the purpose of the paper. I highly recommend reviewing the Writing Guides for 400-level papers.Papers found to be plagiarized will receive an automatic zero and an academic violation report will be filed. Make sure to use in-text citations and reference any and all resource material.
Click the Assignment Files tab to submit your assignment.
BUS 475 Week 5 Apply: Strategic Plan Evaluation
Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.
In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:
The best possible options for evaluating a strategic plan
Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan
Include the following in your presentation:
How should the company measure organizational performance?
How will the company examine what progress is being made toward the stated objectives?
What criteria will be used when determining whether company objectives are measurable and verifiable?
Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?
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BUS 475 Complete Course
